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Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and...
Amazon is a top mobile shopping destination More than 50pc of shoppers turn first to Amazon in product search More than half of U.S. online consumers begin their product searches on Amazon.com Inc.’s...
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Mobile Minutes: Snapchat’s IPO; YouTube debate views; Amazon Music; Vera...
Snapchat opts for Goldman Sachs in IPO Snapchat said to pick Morgan Stanley, Goldman Sachs to lead IPO Snapchat has chosen bankers for its initial public offering, which could happen as soon as March,...
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Victoria’s Secret use of Snapchat modernizes its traditional freebie coupons
Victoria’s Secret Snapchat coupon Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its...
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Snapchat’s immediacy creates highly in-tuned users: Hired exec
Snapchat’s marketing viability is booming with millennials NEW YORK – A Hired executive at ad:tech New York 2016 explained that Snapchat’s user base is quantitatively proven to be the most engaged out...
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Snapchat-exclusive publication Sweet partners with Everlane for special offer
Everlane is hosting an advance sale of its new bags on Sweet Sweet, a Snapchat-only lifestyle publication borne out of a partnership between Snap, Inc. and Hearst Magazines, is partnering with Everlane...
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Mobile Minutes: Snapchat’s ad targeting; Amazon’s Echo Dot; Spotify surpasses...
Snapchat is sharpening its ad targeting capabilities Snapchat pushes further into digital ad targeting Snapchat is pushing further into sophisticated digital ad targeting, including letting advertisers...
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Urban Outfitters embraces vertical video, debuts UOTV shoppable channel
Urban Outfitters’ videos will be ‘shoppable,’ meaning they will link to a purchasable item Urban Outfitters is rolling out UOTV, a vertical video channel accessible through its mobile site, showcasing...
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Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new...
Snapchat’s Spectacles Snapchat to sell Spectacles, sunglasses with an embedded camera In the coming weeks, Snapchat plans to begin selling sunglasses that have a small camera capable of recording...
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Esquire editorializes pop-up for Armani-sponsored Snapchat effort
The Esquire Guide to Grooming pop-up was hosted on Snapchat Hearst-owned men’s lifestyle publication Esquire took the concept of a pop-up to the digital realm with a 48-hour Snapchat Discover...
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Uber continues to innovate by paying attention to user behavior
Ride-sharing application Uber is continuing to innovate within the market it essentially created by making it easier for users to meet up with friends and further personalize the experience via...
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